Letter A:  Use this letter to deliver the promised incentive you discussed during your phone call or in your email.

Dear Mr. and/or Ms. ________________

Thank you for taking the time to talk to me about <products/service>.  I promised you a travel benefit for your time, and here it is.  

We are sending this to you whether we can help you or not.  We do it because we follow through on our commitments.  Either way, we want your experience talking to us to be enjoyable and useful.  If you know a friend that deserves that kind of commitment and extra value, we would like very much to talk to them.  Please, show them this letter or have them call.  We will do our level best to give them the service they want, and if they call we would like to offer an additional gift to you.   

Do not discard it, this is your gift from me and is yours to use at your convenience.  We are fortunate to have a relationship with LVI, a division of the Thomas Cook Group, a $23 Billion dollar travel company.  Trusted by many of the biggest companies in the world, with the highest satisfaction rating and fewest restrictions, these benefits will be fulfilled directly by their travel reservation department.  Read the pages carefully and follow the instructions to redeem your travel benefit, the staff of the travel company will answer any additional questions you may have.  This is just our way of giving you extra value, something that we feel is always important and appreciated.

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