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 Opportunity #1:
More face to face appointments
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Letter A: This letter is for setting an appointment.
Letter B: Use this letter at the time of the appointment to deliver the promised incentive.
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Opportunity #2:
Keep phone leads
on the line long enough to pre-qualify
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Letter A: Use this letter to deliver the promised incentive you discussed during your phone call or in your email.
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Opportunity #3:
Increase mail response rates
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Letter A: This letter offers an incentive for responding to the mailer and submitting an application.
Letter B: This letter offers an incentive when a prospect completes a purchase.
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Opportunity #4:
Get your applications returned, quickly
and complete
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Letter A: Getting your applications returned.
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Opportunity #5:
Get more applications
by offering extra value
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This is a face to face environment. Use the incentive as a closing tool for prospects reluctant to commit.
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Opportunity #6:
Using incentives to get more referrals
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Letter A: You might include something like this at the top of your correspondence with your clients.
Letter B: This is a follow up letter to past clients
Letter C: This letter is a holiday offer.
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